About Us
We are a Lifestyle brand curated to provide women access to beauty, fashion, and wellness products and services.
We believe women are not a monolith. Therefore, our brand implements a holistic and inclusive approach on how we serve our community. We embrace diversity, and we want each and every customer to look and feel beautiful in their own unique way.
Our owner Berline FJF has always had eyes for aesthetics and wanted to create a brand that represents and reflects women's beauty and lifestyle. She has developed the handmade Rose18 Skincare Line from learning to care and formulate skincare products for her skin. She uses different types of organically grown roses to create a unique beauty blend secrets for women who want healthy and youthful looking skin. Besides providing endless benefits to skincare, Berline believes roses represent women's beauty and strength extremely well. Our ThinkFeminine logo is a replica of the rose symbol, a monogram of beauty, luxury and femininity.
Berline's story began at an early age in the Caribbean Island of Haiti. She remembered being sheltered and deeply loved by her grand-mother, whom she believed was her mother. However, at the age of seven, her dad came for her to go live with him, It was then she realized she didn't have a biological mother. Berline had to quickly adopt and find creative ways to care for herself physically, and emotionally. Although this was a traumatic experience not being able to properly grieved her mother's passing, it taught her to be resilient, creative and empathetic. Berline's lifework includes serving in the United States Military, Working as a Psych Nurse, being a Philanthropist, Formulator/Mixologist, and being a Life and Wellness Coach.
At ThinkFeminine, we understand the womanhood experience is a lifestyle journey and women all over the world shared in its commonality. Whether it is through our Beauty products, stylish Fashion or Wellness programs, we hope our customers fully embrace and enjoy that journey in its entirety.
Ladies...
Let's Embrace Womanhood!
